Case studies
Chapters we've written.
Three bilingual products we co-authored with UAE operators — the problem each one started from, the chapter we drafted, and how it reads now.
01 — B2B SaaS
Helpyard
The cleaning operations OS for UAE FM companies. Replacing WhatsApp groups and spreadsheets with real-time dispatch, photo proof of work, and the operational reports clients have been asking for.
Read the chapter 02 — MarketplaceGhaseel
On-demand car wash and laundry, delivered to your doorstep across the UAE. A consumer marketplace written in parallel in Arabic and English, from the first screen to the driver's app.
Read the chapter 03 — Event intelligencegIMS
Guest intelligence for exhibitions and events. RFID and NFC badge scanning, real-time zone analytics, and AI-assisted lead scoring — designed to run fully offline in venues where the network can't be trusted.
Read the chapter